Research by Visit Britain showed how Loch Ness, and its famous monster, has continued
to act as a magnet for international visitors, however, it also showed they did not stay long or explore the surrounding area. The challenge was simple: attract more visitors from France, The Netherlands and the USA to explore the Inverness region and provide a compelling reason to stay.
to act as a magnet for international visitors, however, it also showed they did not stay long or explore the surrounding area. The challenge was simple: attract more visitors from France, The Netherlands and the USA to explore the Inverness region and provide a compelling reason to stay.
By designing web banners, email headers, apps and printed collateral I helped contribute to Visit Britain's goals of delivering an additional 31,000 international visits and creating and sustaining 400 tourism jobs by 2020.
